Housing Market Ads is a specialized display advertising platform created by Housing Market Group, tailored specifically for real estate professionals—agents, developers, mortgage brokers, and other property‑related businesses.
Key Features
• Geo‑Targeting & Property Specificity
Ads are shown to individuals based on their location or property search behavior (e.g. Bangkok condo seekers, Phuket villa investors).
• Audience Quality & Retargeting
The platform uses AI‑powered retargeting and segmentation to ensure your ads appear only to users actively engaged in real estate searches.
• Global Reach
Serves ads across 17 countries, reaching over 13 million real estate shoppers per month with more than 39 million listing views.
• Competitive Pricing
Entry-level campaigns start at just $5 per day, making it accessible for solo agents or small local businesses.
• Self‑Service Media Manager
Control your campaign targeting, creative, budgets, and reporting through a user‑friendly online interface (branded “KiwiAds” system).
Benefits
• Generate highly qualified leads by focusing only on users actively searching for real estate.
• Gain enhanced visibility across multiple countries, with exposure on listing pages, search results, and homepage placements.
• Run cost-effective advertising campaigns, even with modest budgets, and optimize standing via impressions and CVR metrics.
• Ideal for developers building pre-launch buzz or agents aiming for international buyers .
How It Works
1. Ad Upload & Campaign Setup – Create or upload display ads via the Housing Market Ads Media Manager.
2. Targeting Configuration – Choose parameters like market, property type, listing purpose.
3. Launch Campaign – Ads go live across the Housing Market Group network.
4. Optimization – Use real-time data to tweak targeting, budgets, or creatives.
5. Reporting – Access metrics on reach, qualifying clicks, and conversions.
Who It’s For
Agents Promote listings locally or to international buyers
Developers Build excitement pre-launch across global markets
Local Real Estate Services Visibility to renters/buyers (e.g. brokers, insurers)
Small Businesses Target people moving into new properties (e.g. movers, repair services)
Real‑World Impact
• In Bangkok, one agent secured 9 listings from international sellers, showcasing the platform’s global targeting efficacy.
Housing Market Ads is like having a bespoke Google Ads system, but tuned exclusively for real estate. It offers precise geo‑targeting, property‑type filters, an easy self-service interface, and strategic campaign control—all at a surprisingly low cost. It’s ideal for anyone wanting to reach high-intent property shoppers efficiently, both locally and globally.
