As a real estate agent, marketing is one of the most important tools in your business toolkit. But one question always lingers: how much should you actually spend?

The Rule of Thumb

A commonly accepted benchmark in the industry is to allocate about 10% of your gross commission income to marketing. If you’re just starting out, you may want to spend even more — up to 20% — to accelerate brand recognition and lead generation.

Why It’s Worth It

Marketing isn’t a cost — it’s an investment. Every dollar you spend should be generating new leads and increasing your visibility in your chosen market.

Where Housing Market Ads Fits In

Housing Market Ads allows you to place banner ads directly inside real estate marketplaces — not just generic ad spaces, but in platforms where people are actively browsing properties. It’s a laser-targeted way to connect with serious buyers. That means your marketing budget isn’t just being spent — it’s working for you.