Uploading properties into marketplaces is useful, but not mandatory. Housing Market Ads gives you flexibility by letting you link your campaign to any external URL.
This means:
• Real estate developers can run ads directly to their project’s sales website.
• Agents can promote their own branded landing pages.
• Brokers can send traffic to mortgage calculators or application forms.
The advantage is that you maintain full control of the user journey. Instead of shoppers browsing around, they land exactly where you want them, which can improve conversion rates.
