When using external URLs, you don’t need a property uploaded on a marketplace. Instead, you can run a static image campaign—just four images plus your URL.

Static campaigns often have a higher conversion rate because the visuals directly grab attention, while the click sends users to your chosen landing page. For advertisers who want maximum efficiency, this is a powerful option.

For example:

• An agent in Sydney can run a static image ad of luxury condos and link it to their agency’s “For Sale” page.

• A developer can showcase a banner of their project logo with a “Register Interest” button, sending users to their sales page.