Scenario

A residential real estate agent targets buyers actively searching for homes in their city. Ads are shown only inside real estate marketplaces to users already browsing similar properties.

How Housing Market Ads Helped

• Geo-targeting by user location

• Property-type targeting (houses & condos)

• Fixed $10 CPM, no bidding wars

Result

• Higher inquiry quality

• Fewer unqualified leads

• Shorter sales cycles

Testimonial

“For the first time, our ads were only seen by people actually looking to buy property. We stopped wasting money on random clicks and started getting real buyer inquiries.”

— Residential Real Estate Agent