Real estate professionals often default to Google Ads because of keyword dominance. However, in real estate, keyword competition is fierce. According to industry data, some real estate keywords on Google can cost $20–$50 per click, depending on the location.

Housing Market Ads flips the script by using a CPM model at just $10. Instead of paying per click, you’re paying for guaranteed visibility in front of qualified audiences across 17 countries and 13 million monthly real estate shoppers .

Google Ads provides massive reach but doesn’t guarantee that your ad will be seen by serious buyers. Housing Market Ads, on the other hand, is tailored to real estate shoppers only, meaning your CPM spend drives higher-quality impressions and more efficient ROI.

For agents and developers, this makes CPM pricing a smarter long-term investment.