Facebook is great for brand awareness, but when it comes to selling property, relevance is everything. With Housing Market Ads, you’re not competing for attention—you’re already in front of people looking for homes.

Facebook Ads: Wide Reach, Low Intent

Facebook’s targeting is based on demographics and interests. It’s ideal for consumer products, not necessarily property transactions. Most users aren’t browsing Facebook to buy real estate.

Housing Market Ads: Intent-Based Exposure

Housing Market Ads are displayed across 17 international property marketplaces, ensuring your brand appears directly to users actively searching for real estate. This makes every impression meaningful and leads to faster conversions.

Advanced Retargeting

Housing Market Ads uses AI-driven retargeting—your ads follow users who viewed similar properties, keeping your brand top of mind until they’re ready to buy or inquire.

Global Network

From Thailand to Germany and the U.S., your campaigns can target specific countries and property types. Facebook can’t match that level of real estate-focused distribution.

For agents and developers, Housing Market Ads delivers what Facebook can’t—buyers who are already in the market for a home.