Most insurance agencies focus on cold outreach, referrals, or comparison portals.
But the most overlooked opportunity lies in real estate platforms.
Why?
Because buying or renting property triggers multiple insurance needs at once.
The Insurance Products Expats Need
When someone relocates internationally, they often need:
• Health insurance
• Property insurance
• Liability insurance
• Rental coverage
• Business insurance (if relocating entrepreneurs)
• Travel and transit insurance
Instead of chasing these clients after they settle, you can reach them while they are still searching for property.
Housing Market Ads: A Direct Channel to Expats
Housing Market Ads is a display advertising system integrated across 17 housing marketplaces .
This means your insurance agency can advertise inside platforms such as:
• And 12 more
You are not interrupting their day — you are becoming part of their relocation planning.
Why Real Estate Traffic Converts Better
Real estate shoppers:
• Are financially prepared
• Are planning long-term moves
• Are actively researching
• Have higher purchasing power
• Often represent families or businesses
These are ideal insurance clients.
Cost Efficiency
• Starting at 5 USD per day
• Fixed CPM pricing (10 USD CPM)
• Ads only shown to qualified real estate shoppers
• Targeting by location and property type
Instead of paying per click from random users, your brand stays visible to serious movers.
Example Strategy for Insurance Agencies
Scenario 1:
Target expats searching for “condo for rent in Bangkok” with international health insurance.
Scenario 2:
Target “villa for sale in Dubai” with luxury property insurance.
Scenario 3:
Target “apartment in Singapore for rent” with rental protection insurance.
This is hyper-relevant advertising.
Long-Term Client Value
An expat insurance client often stays for years.
That means:
• Annual renewals
• Policy upgrades
• Family additions
• Cross-selling opportunities
Housing Market Ads helps you acquire these clients at the start of their journey.
If your insurance agency wants predictable access to international expats, it’s time to advertise inside the housing marketplaces they trust.
