Both Housing Market Ads options — Self-Service and Managed Accounts — deliver access to the same global network, but the difference lies in who runs the campaigns.
Feature Self-Service Managed Account
Setup User handles setup Housing Market Ads team handles everything
Optimization Manual AI + Expert Optimization
Time Required High Minimal
Ideal For Experienced marketers Agents & Developers who want done-for-you service
Cost Ad spend only Flat management fee (no markup on ad cost)
Why Managed Wins
Most real estate professionals prefer managed accounts because they can focus on selling properties while experts ensure every impression counts.
With managed service, you get peace of mind — every campaign is optimized to deliver the best results for your target audience.
