Housing Market Ads automatically reports as ads.housingmarketads.com, but adding UTM tags gives you more control over what you track.
How to Use UTM Tags:
1. Create a UTM Link
Use Google’s Campaign URL Builder:
• utm_source=ads.housingmarketads.com
• utm_medium=display
• utm_campaign=condo_launch_july2025
• utm_content=banner-top
2. Update Your Destination URL in the Ad Manager
Place this full UTM link in the destination field of your ad.
3. Monitor in GA4: Reports → Acquisition → Session Source/Medium
You’ll see UTM-tagged visits, helping you analyze different campaigns, creative variations, and placements.
UTM tagging adds laser precision to your analytics. Use it to differentiate campaigns and optimize performance.
Get access to 13 million monthly real estate shoppers in 17 countries with Housing Market Ads.
Housing Market Ads is a cutting-edge display advertising system designed for real estate-related businesses aiming to expand their reach. With advanced geo-location and property-type targeting, Housing Market Ads ensures that your business is visible to qualified buyers and renters.
