One of the most powerful features of Housing Market Ads is its ability to target audiences based on user location and search location—two completely different but equally valuable data points.

User Location Targeting

This targets users based on where they are physically located.

Examples:

• Sydney-based investors

• Singapore residents searching overseas properties

• Bangkok residents looking for rentals or condos

This is perfect for:

• Local services (banks, insurance, renovation companies)

• Developers targeting foreign investors

• Agents promoting off-market deals

Search Location Targeting

This targets users based on where they are searching for property, regardless of where they live.

Examples:

• A German buyer searching for condos in Thailand

• A Hong Kong investor browsing UK commercial properties

• A US buyer searching for retirement homes in Asia

This is where Housing Market Ads becomes extremely powerful for international real estate marketing.

Why Location Targeting Matters

• Matches ads with buyer intent

• Supports cross-border property marketing

• Enables hyper-local and global campaigns at the same time

• Removes guesswork from international advertising

Perfect Use Cases

• Developers selling international projects

• Agents specializing in foreign buyers

• Investment property marketers

• Immigration-linked real estate services

With Housing Market Ads, geography becomes a strategic advantage, not a limitation.