Expat buyers are one of the most valuable insurance segments. When someone relocates or invests abroad, they often need: • International health insurance • Property insurance in a foreign country • Liability coverage • Mortgage protection • Travel insurance Housing Market Ads operates across 17 countries , giving expat insurance
Traditional advertising for insurance is crowded: • Google Ads is expensive. • Facebook ads are broad. • Cold outreach has low response rates. Housing Market Ads positions your business inside a real estate-focused environment. The Advantage of Contextual Marketing Imagine someone browsing: • “Luxury condo for sale in Bangkok” •
The biggest challenge for insurance agents is timing. If you approach someone too early, they’re not interested. If you approach them too late, they already signed with another insurer. Housing Market Ads solves the timing problem. With over 39 million listing views across 17 marketplaces , your insurance offer can
Insurance agents are constantly searching for qualified leads. Cold calls, purchased lists, and generic Facebook ads often produce low conversion rates because the audience isn’t actively in need of insurance at that moment. But what if you could place your insurance offer directly in front of people who are already
Insurance agencies often expand slowly market by market. Housing Market Ads allows expansion across 17 countries simultaneously. Step-by-Step Expansion Model Step 1: Choose priority markets Step 2: Customize creative per country Step 3: Target by property type and listing type Step 4: Launch with low daily budget Step 5: Scale
Google and Meta are powerful platforms. But they are crowded. High competition drives up costs. Click fraud reduces efficiency. Broad targeting lowers conversion quality. Housing Market Ads offers an alternative. Advertising Inside Intent-Based Marketplaces Instead of targeting interests like: • “Travel” • “Expat life” • “International relocation” You target: •
Understanding the relocation funnel is key to selling insurance. Step 1: Research country Step 2: Search for property Step 3: Compare neighborhoods Step 4: Budget planning Step 5: Insurance consideration Housing Market Ads positions your agency between step 2 and step 5. Why Timing Matters Insurance decisions are emotional and
Most insurance agencies focus on cold outreach, referrals, or comparison portals. But the most overlooked opportunity lies in real estate platforms. Why? Because buying or renting property triggers multiple insurance needs at once. The Insurance Products Expats Need When someone relocates internationally, they often need: • Health insurance • Property
When someone moves abroad, insurance becomes a priority within days — sometimes hours. Expatriates need: • International health insurance • Property insurance • Landlord insurance • Home content insurance • Car insurance • Business liability coverage • Travel and relocation insurance The challenge? Reaching them at the exact moment they
Most real estate businesses still rely heavily on: • Facebook Ads • Google Ads • Portal featured listings While these can work, they are not specialized for real estate intent targeting across multiple international marketplaces. Housing Market Ads is built specifically for: • Real estate agents • Developers • Mortgage
