Google and Meta are powerful platforms. But they are crowded. High competition drives up costs. Click fraud reduces efficiency. Broad targeting lowers conversion quality. Housing Market Ads offers an alternative. Advertising Inside Intent-Based Marketplaces Instead of targeting interests like: • “Travel” • “Expat life” • “International relocation” You target: •
Understanding the relocation funnel is key to selling insurance. Step 1: Research country Step 2: Search for property Step 3: Compare neighborhoods Step 4: Budget planning Step 5: Insurance consideration Housing Market Ads positions your agency between step 2 and step 5. Why Timing Matters Insurance decisions are emotional and
Most insurance agencies focus on cold outreach, referrals, or comparison portals. But the most overlooked opportunity lies in real estate platforms. Why? Because buying or renting property triggers multiple insurance needs at once. The Insurance Products Expats Need When someone relocates internationally, they often need: • Health insurance • Property
When someone moves abroad, insurance becomes a priority within days — sometimes hours. Expatriates need: • International health insurance • Property insurance • Landlord insurance • Home content insurance • Car insurance • Business liability coverage • Travel and relocation insurance The challenge? Reaching them at the exact moment they
Most real estate businesses still rely heavily on: • Facebook Ads • Google Ads • Portal featured listings While these can work, they are not specialized for real estate intent targeting across multiple international marketplaces. Housing Market Ads is built specifically for: • Real estate agents • Developers • Mortgage
One of the biggest frustrations in real estate marketing is unpredictable ad costs. On CPC platforms: • Costs increase in competitive markets • Bidding wars reduce ROI • Budgets burn quickly • Results fluctuate daily Housing Market Ads operates differently. Fixed CPM Model • Starting at 5 USD per day
Most digital ad platforms show your ads to broad audiences. Housing Market Ads does something different. It ensures ads are shown only to qualified real estate shoppers . How? Through: • AI-driven retargeting • Behavioral analysis • Audience segmentation • Real estate marketplace data If a user is browsing property
One of the biggest challenges in real estate marketing is reach — especially international reach. Most platforms focus on local exposure. But real estate, especially investment property, is global. Housing Market Ads provides access to: • 13 million monthly property shoppers • 17 international real estate marketplaces • 39+
Real estate marketing has changed dramatically. Traditional advertising methods such as newspapers, billboards, and even generic social media campaigns often waste budget on audiences who have no real intention of buying property. That is where Housing Market Ads changes the game. Housing Market Ads is a specialized display advertising system
ZIP code targeting isn’t just for small, local campaigns—it’s also ideal for scaling. Real estate developers and agencies can run multiple ZIP code campaigns simultaneously, each with its own messaging, creatives, and budget. Housing Market Ads supports multi-market campaigns across cities, regions, and even countries. This makes it easy to
