A successful real estate campaign follows a funnel:

Stage 1 – Awareness

Use Housing Market Ads to:

• Reach active property shoppers

• Target specific property types

• Display ads inside real estate marketplaces

• Start with as little as $5 per day  

Stage 2 – Engagement

When a shopper clicks your ad:

• They land on your optimized property page

• Pixel tracking activates

Stage 3 – Retargeting

Now you activate:

• Google Display retargeting

• Facebook retargeting campaigns

These ads remind buyers about:

• Your specific listing

• Your brand

• Your credibility

Stage 4 – Conversion

After multiple touchpoints:

• Buyer submits inquiry

• Schedules viewing

• Makes offer

This structured approach reduces advertising waste and increases ROI.

Instead of spending heavily on cold audiences, you:

• Attract pre-qualified traffic first

• Then amplify it through retargeting