When someone moves abroad, insurance becomes a priority within days — sometimes hours.
Expatriates need:
• International health insurance
• Property insurance
• Landlord insurance
• Home content insurance
• Car insurance
• Business liability coverage
• Travel and relocation insurance
The challenge? Reaching them at the exact moment they are relocating.
This is where Housing Market Ads becomes a powerful tool.
Why Real Estate Shoppers Are High-Intent Insurance Buyers
Housing Market Ads gives insurance agencies access to:
• 13 million monthly real estate shoppers
• Across 17 international marketplaces
• 196 million monthly housing market ad impressions
• Geo-location and property-type targeting
• Starting at just 5 USD per day
According to the official system overview , ads are shown only to qualified real estate shoppers actively searching for properties.
And who are those people?
• Expats relocating for work
• Investors buying overseas property
• Digital nomads
• Families moving internationally
• Retirees buying second homes
Every one of them needs insurance.
The 17 Countries You Can Target
Insurance agencies can reach expats in:
Thailand, Germany, China, Dubai, Qatar, Australia, Philippines, Malaysia, Singapore, USA, India, Indonesia, UK, Canada, Japan, Vietnam, and Hong Kong.
Instead of guessing who might move abroad, you place your insurance ads directly inside property search platforms in those markets.
That means:
• When someone searches “condo for rent in Bangkok”
• When someone looks for “villa for sale in Dubai”
• When someone browses “apartment in Singapore”
Your insurance offer appears alongside their property journey.
Precision Targeting for Insurance Agencies
Housing Market Ads allows targeting based on:
• User location
• Search location
• Property type (condo, villa, townhouse, land)
• Listing type (for sale, for rent, short-term, co-living)
Imagine showing:
• International health insurance ads to renters in Thailand
• Landlord insurance to property investors in Dubai
• Expat home insurance to buyers in Germany
• Travel insurance to short-term rental seekers in Singapore
That’s precision marketing — not random social media impressions.
Why This Works Better Than Generic Ads
Traditional platforms like Meta or Google target based on interest.
Housing Market Ads targets based on action.
These users are:
• Actively searching
• Planning a move
• Evaluating property options
• Making financial decisions
Insurance becomes part of that decision.
If you’re an insurance agency looking to attract high-quality expat clients across 17 global real estate markets, start placing your ads where relocation decisions begin.
Request more information today and reach serious international movers before your competitors do.
