Q: What’s the main difference?

A: Facebook Ads target by user interests, while Housing Market Ads target by property intent — meaning your ads show to people actively searching for real estate, not just browsing social media.

Q: Which platform provides better lead quality?

A: Housing Market Ads delivers more qualified traffic, since it only serves ads to active property shoppers within real estate marketplaces.

Q: Can I run both together?

A: Yes — combining Meta Ads for social brand awareness and Housing Market Ads for high-intent leads is a proven strategy.