When setting up your campaign with Housing Market Ads, one of the first decisions you’ll make is whether to use staticor dynamic banners. Both formats have their strengths — but depending on your goals, one may deliver better ROI for your campaign.

Here’s a breakdown of the differences, benefits, and best use cases for each:

What is a Static Banner?

A static banner is a fixed image ad that doesn’t change. It usually includes:

• A high-quality photo or graphic
• Headline or property name
• Price or feature highlights
• Your logo or branding
• A call-to-action (e.g., «View Listing», «Get More Info»)

What is a Dynamic Banner?

A dynamic banner automatically updates with live content from your property listing or campaign settings. It can show:

• Real-time pricing
• Available units
• “Just Listed” or “Price Reduced” tags
• Rotating photos of a property
• Countdown timers for offers

These banners feel more interactive and current — and often outperform static ads.

When to Use Static Banners

• Best for branding or general awareness
• Ideal when showcasing your agency, contact info, or services
• Great for promoting a single, consistent message
• Easier to design and manage manually

Example Use Case:
An agent promoting their international buyer services across multiple countries.

When to Use Dynamic Banners

✅ Best for promoting multiple listings or projects
✅ Ideal when prices or availability change frequently
✅ Excellent for limited-time offers or urgent promotions
✅ Increases engagement with real-time updates

Example Use Case:
A developer running a pre-sale campaign that updates unit availability and price drops in real time.

Performance Comparison

Feature	Static Banners	Dynamic Banners
Easy to create	✅ Yes	❌ Requires setup
Custom branding	✅ Full control	✅ Customizable
Real-time data integration	❌ No	✅ Yes
Higher click-through rate	⚠️ Medium	✅ High
Good for retargeting	✅ Yes	✅ Yes
Great for project launches	⚠️ Limited	✅ Excellent

Cost Differences

Both banner types run on the same $10 CPM pricing. However:

• Dynamic banners may require initial setup or template design
• Static banners are typically faster to deploy if you already have designs ready

Which Should You Choose?

• Choose Static if you want something simple, branded, and focused on awareness.
• Choose Dynamic if you’re actively selling listings, launching a project, or want to drive urgency and action.

Pick the Right Tool for the Job

Both static and dynamic banners have their place in a successful Housing Market Ads campaign. Use static banners for simplicity and brand visibility — and dynamic banners when you want to maximize clicks, showcase real-time offers, and close faster.

Need help choosing or designing your banner? The Housing Market Ads team offers creative support and campaign setup services.