International property buyers don’t just need agents and developers — they need insurance. From property coverage to landlord protection and expat home policies, insurance is a vital part of the buying process. But many insurance agents struggle to reach this global market.
With Housing Market Ads, you can now advertise your insurance services directly to international property investors — right at the moment they’re shopping for real estate.
Here’s how to use the platform to offer your insurance solutions globally:
1. Reach Foreign Buyers Who Need Coverage
International buyers often require:
- Property insurance for vacation homes
- Landlord policies for rental units
- Coverage for natural disasters or flooding
- Contents and liability insurance
Housing Market Ads allows you to connect with them before they even close the deal.
2. Place Ads Inside Real Estate Marketplaces
Your insurance ad is shown to users browsing real estate across 17 countries — from Thailand and Dubai to Germany and Spain. These users are in buying mode, making them ideal candidates for additional services like insurance.
3. Target Ads Based on Country of Origin
Want to offer insurance to Russian, Chinese, or German buyers investing in Thailand? You can customize your ad targeting to reach only the nationalities that match your policies and service areas.
4. Showcase Custom Offers
Ads can feature messages like:
- “Protect Your New Property in Thailand – Starting at $249/yr”
- “Get Landlord Insurance for Your Dubai Investment”
- “Expat Property Coverage for Buyers from the EU”
This creates instant relevance and drives clicks.
5. Link to Online Quotes or Contact Forms
Your banner ad can direct users to:
- A quote request form
- A WhatsApp contact link
- An expat insurance landing page
This shortens the sales cycle and boosts conversions from international prospects.
6. No Extra Work for Multilingual Reach
Housing Market Ads handles multilingual display across localized real estate sites — showing your ad in the native language of the user. You don’t need to manage translations or hire an overseas marketing team.
7. Position Yourself as a Trusted Partner
Many overseas buyers don’t know where to turn for local insurance coverage. Showing up alongside their property search builds trust and makes you the natural first choice.
8. Stay Visible with Retargeting
If a buyer clicks a listing but doesn’t convert right away, your ad can follow them across the network — increasing the chance they’ll contact you later for coverage.
9. Upsell Additional Insurance Services
Once the buyer contacts you, you can offer:
- Contents insurance
- Fire or disaster coverage
- Tenant protection
- Personal liability options
This turns a simple inquiry into a long-term client relationship.
10. Affordable International Advertising
With pricing starting at just $10 CPM, Housing Market Ads makes it easy for independent insurance agents and brokers to go global — even with a small budget.
Be the Go-To Insurer for Global Buyers
International buyers need local insurance — and they want it from someone they can trust. Housing Market Ads puts you in front of them at the perfect time, helping you close more policies and expand your reach beyond borders.
