Crafting a keyword-based campaign doesn’t have to be complicated. Here’s a simple step-by-step approach:

1. Define Your Target Audience – Who are you trying to reach? Local homebuyers, international investors, or both?

2. Research Keywords – Use property type + location as your starting point. Add lifestyle or investment-related keywords.

3. Set Your Budget – Housing Market Ads lets you run campaigns from just $5 / day or choose a managed account for $500 / 3 months.

4. Launch With Precision – Select the countries, languages, and property categories that match your keywords.

5. Optimize Regularly – Track results, drop underperforming keywords, and expand with new ones.

Outcome: A lean, high-performance campaign that connects your listings with the right buyers at the right time.