The world of real estate marketing just got more powerful. Housing Market Ads, the global display advertising system for real estate professionals, is now introducing video ads — a new way to capture attention, tell stories, and drive higher engagement across 17 countries and 11 languages. Why Video Ads Matter
Marketing success isn’t about vanity metrics—it’s about revenue. The true test of ROAS is how much profit your campaigns generate compared to what you spend. Housing Market Ads is built for that. Because ads appear only to qualified real estate shoppers across 17 international marketplaces, your campaigns instantly reach audiences
Location targeting is everything in real estate—and it’s also the key to higher ROAS. Housing Market Ads allows advertisers to target by search location and user location, ensuring your ads are seen by people looking exactly where you sell. Imagine promoting villas in Phuket only to users searching “beachfront homes
In digital real estate marketing, impressions mean nothing if they don’t turn into conversions. Housing Market Ads bridges that gap by combining AI-driven targeting, retargeting, and performance analytics—helping you measure ROAS from impression to sale. Housing Market Ads provides analytics dashboards showing: • Impressions delivered across 17 marketplaces • Click-through
For real estate professionals, the cost-per-click (CPC) model often leads to wasted spend. Fake clicks, bots, and casual browsers drive up costs. That’s why Housing Market Ads uses a CPM-based pricing model—just $10 per 1,000 impressions—to maximize ROAS and reach more qualified leads. With CPM pricing, you pay for visibility,
Every dollar you spend on real estate advertising should work hard for you. That’s why ROAS—Return on Ad Spend—has become the #1 performance metric for agents, developers, and marketing teams. But what’s the best way to measure it in today’s housing market? The answer: with Housing Market Ads, the only
Many advertisers think bigger budgets automatically mean better results. The truth? Smarter spending beats higher spending. Housing Market Ads starts at just $5/day with a flat $10 CPM , making it cost-effective to test and scale. 1. Start Small and Scale Up Run campaigns at the minimum $5/day to test
Most buyers don’t convert on the first click. That’s why retargeting is crucial. Housing Market Ads uses AI-driven retargeting to reconnect with warm leads—people who already showed interest but didn’t convert. 1. Segment Your Audiences Not all prospects are equal. Segment by listing type—luxury buyers need different messages than renters.
In the competitive real estate market, your ad creative can make or break your campaign. Housing Market Ads puts your listings in front of qualified shoppers—but it’s your creative that convinces them to click and inquire. 1. Use High-Impact Visuals Real estate is visual by nature. Showcase wide-angle photos, virtual
Geo-targeting is one of the most powerful tools available in Housing Market Ads. By ensuring your ads reach buyers searching in specific locations, you’re not just advertising—you’re meeting people exactly where their interest lies. 1. Focus on Local Buyers First If your listings are in Bangkok, there’s little point in
