Knowing who visits your landing page is just as important as knowing how many visitors you get. Housing Market Ads tracking integration gives you a deep look into audience behavior.
Metrics to Watch in Google Analytics
• Bounce Rate: Are visitors engaging or leaving immediately?
• Average Session Duration: How long do they stay on your page?
• Pages per Session: Do they explore multiple pages or stick to the landing page?
• Geo Data: Where are your visitors located? This matches perfectly with Housing Market Ads geo-targeting.
How This Helps You Improve Campaigns
• If your bounce rate is high, test different landing page headlines or images.
• If session duration is short, try adding video tours or better call-to-actions.
• Use location data to refine your geo-targeting in Housing Market Ads.
